Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X
Abstract“Advertising lever trade "- it is not possible to determine the author of these "winged words", but we know that this slogan reviewers whole truth about the role of advertising performance throughout the economy and how its effective use may contribute to the development of every enterprise operating in the national, regional or local market. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which is advertising. The following article presents the essence of advertising, its characteristics and shows four different companies that use its various forms to promote their products and services.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Romanian Statistical Review in its journal Romanian Statistical Review Supplement.
Volume (Year): 60 (2012)
Issue (Month): 4 (November)
Contact details of provider:
Postal: 16 Libertatii Avenue, Sector 5, Bucureşti, Code 70542
Phone: 004 021 336 2691
Fax: 004 021 3124873
Web page: http://www.revistadestatistica.ro
More information through EDIRC
advertising; enterprise; marketing mix; Internet; product;
Find related papers by JEL classification:
- D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
- M11 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Production Management
- M19 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Other
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adrian Visoiu).
If references are entirely missing, you can add them using this form.