Studiu Statistic privind Aspecte ale Intertextualitatii in Reclamele Comerciale
AbstractIn many commercial ads are used linguistic sequences that remind the reader of proverbs, titles or famous quotes of literary works, titles of songs, movies or shows, expressions and phrases, all these modified, to refer directly to the product proposed to the consumer. This study makes a statistical analysis of the modified phraseological units, depending on their type and the nature of the model. It also analyses changes through replacement, which means almost 80% of the changes, depending on the morphological value of the replaced word, and depending on the language of the replaced sequence and of the sequence that replaces. It is the first statistical study on intertextuality and at the same time, the first study on intertextuality in commercial ads.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Romanian Statistical Review in its journal Romanian Statistical Review Supplement.
Volume (Year): 60 (2012)
Issue (Month): 3 (September)
Contact details of provider:
Postal: 16 Libertatii Avenue, Sector 5, Bucureşti, Code 70542
Phone: 004 021 336 2691
Fax: 004 021 3124873
Web page: http://www.revistadestatistica.ro
More information through EDIRC
commercial ad; intertextuality; linguistic sequence; lexical category; phraseology;
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adrian Visoiu).
If references are entirely missing, you can add them using this form.