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Quick Overview of the Social Media

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Author Info

  • Marcela GANEA

    (“Artifex” University of Bucharest)

  • Ana CONSTANTIN

    (“Artifex” University of Bucharest)

  • Aurel Daniel COMSA

    (“Artifex” University of Bucharest)

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    Abstract

    Social Media means a new way to create and communicate with people for the sake of rather sharing information than selling. Virtual space and socialization virtual network have made it possible. By simply posting information and being able to respond and to conduct dialogues on blogs, forums etc, we create Social Media, useful in sharing information, clarifying opinions, collecting opinions in order to promote certain ideas, products, or services. It has its communication function and its marketing function, although less strong than in Direct Marketing as such.

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    Bibliographic Info

    Article provided by Romanian Statistical Review in its journal Romanian Statistical Review Supplement.

    Volume (Year): 60 (2012)
    Issue (Month): 3 (September)
    Pages: 113-115

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    Handle: RePEc:rsr:supplm:v:60:y:2012:i:3:p:113-115

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    Related research

    Keywords: social media; marketing; information sharing; communication;

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