Experimental Treatments in Marketing: Experiment Variables
AbstractMarketing experiment is a set of operations, performed in a well defined and controlled environment, in which intentionally and repeatedly changes are caused among the factors of influence, identifying and then measuring the changes recorded by the effects.
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Bibliographic InfoArticle provided by Romanian Statistical Review in its journal Romanian Statistical Review Supplement.
Volume (Year): 60 (2012)
Issue (Month): 2 (May)
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experiment; markteting; variable; effect factors; experimental treatment; product; price;
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