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Some Consideration in Defining Management Modernization Strategies

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Author Info

  • Andrei BUIGA

    (“Artifex” University Bucharest)

  • Cibela NEAGU

    (“Artifex” University Bucharest)

  • Dan NASTASE

    (“Artifex” University Bucharest)

  • Rozi Liliana BEREVOIANU

    (ICEADR Bucharest)

Abstract

We can appreciate that competitive strategy is “faster, better, more” and in agribusiness field have an strategic importance. To maximize the value chain components requires good connection and ensure their coordination, both at the enterprise level and on links with similar activities of the value chain of companies with which it is connected to production and/or cooperation. Strategic management and “new marketing” must take into account the strong impact of digital technologies in harnessing knowledge and on line communication on enterprise and the international and national agribusiness system.

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Bibliographic Info

Article provided by Romanian Statistical Review in its journal Romanian Statistical Review Supplement.

Volume (Year): 60 (2012)
Issue (Month): 2 (May)
Pages: 222-225

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Handle: RePEc:rsr:supplm:v:60:y:2012:i:2:p:222-225

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Keywords: competitive advantage; strategy; strategic thinking; value chain; globalization;

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