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Big Data Project -- Bank Marketing Campaign

Author

Listed:
  • Yiheng Wu

    (The Summit Country Day School, USA)

Abstract

When I first looked at the database, I found it different and enjoyable. It is not only a real-life situation I can analyze but also a good chance for me to combine information I have learned in school with new information I learned through machine learning and form a path to the result. There are phrases I did not understand or have not even heard of but conquering them through and finishing four major machine models is beyond another level of achievement for me. I made lots of illustrations including graphs and tables to better represent how machine learning functions and how results are achieved

Suggested Citation

  • Yiheng Wu, 2021. "Big Data Project -- Bank Marketing Campaign," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 21(1), pages 99-110, June.
    • Handle: RePEc:rse:wpaper:v:21:y:2021:i:1:p:99-110
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    More about this item

    Keywords

    Bank; Machine learning; Marketing;
    All these keywords.

    JEL classification:

    • H - Public Economics
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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