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Retail 4.0 and Adoption of Performance of SMEs in Malaysia

Author

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  • Takouhi KOZIKOJOUKIAN

    (Bucharest University of Economic Studies)

Abstract

Changes in the retail market are urging businesses to adopt a modern manufacturing paradigm known as agile development. In a market that is extremely competitive with changing consumer demands and dramatic improvements in performance, it is seen as a good strategy. R4.0 plays a vital function in simplifying internet networks. R4.0 is defined as a meta concept to improve development further and to build value structures by connecting the physical world with the digital environment. This paper focuses on modern technology that links between two machines and contact between all supply chain elements, also known as digital production. The fourth technological revolution is this modern technology, regarded as the Internet of Things or retail 4.0. It raises multiple challenges and prospects for the industrial world. Business processes, approaches and collaboration with sellers and end consumers must be adapted. This thesis explores the requirements and the usage of technology in this transition. Furthermore, after a sample of over 600 respondents, 443 responses were obtained the inquiry would incorporate a quantitative approach. The test was evaluated using the SPSS statistical method, and regression analysis was used to verify the conclusions. The findings indicate that digitalization and the distribution chain in the retail industry have a direct connection.

Suggested Citation

  • Takouhi KOZIKOJOUKIAN, 2021. "Retail 4.0 and Adoption of Performance of SMEs in Malaysia," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(5), pages 700-720, December.
  • Handle: RePEc:rom:rmcimn:v:22:y:2021:i:5:p:700-720
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    More about this item

    Keywords

    Digitalization; transformation; supply chain practices; retail firms; retail 4.0.;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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