IDEAS home Printed from https://ideas.repec.org/a/rom/rmcimn/v12y2011i6p372-375.html
   My bibliography  Save this article

Implementing a Brand Strategy for a New Product: Releasing a New Product in a Multinational Company

Author

Listed:
  • Alexandra ION

    (The Bucharest Academy of Economic Studies, Romania)

Abstract

The present paper focuses on the issue of using marketing intruments (like innovation, creativity, revitalization) in multinational companies like Coca Cola. The research is about identifying the right options and marketing strategies, for implementing a new and healthy product on the market, and studying the consumer behavior, regarding the subject. In conclusion, this product could be a chance for this company to improve image and to take benefit by increasing the number of consumers.

Suggested Citation

  • Alexandra ION, 2011. "Implementing a Brand Strategy for a New Product: Releasing a New Product in a Multinational Company," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 372-375, December.
    • Handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:372-375
    as

    Download full text from publisher

    File URL: https://rmci.ase.ro/no12vol1s/Vol-12_No-1S_Article-57.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    brand strategy; multinational company; management.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:372-375. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marian Nastase (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.