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The Impact of Persuasive Communication in Advertising

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  • Natalia COGALNICEANU

    (Academy of Economic Science of Moldova)

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    Abstract

    Persuasive speeches and actions in the business world have become in time the most crucial elements, we might even say existential. Whether through negotiation or through manipulation, the partners or opponents, directs their efforts to obtain material benefits and/or emotional. The contemporary world is invaded with advertisements essentialy aimed (in addition to information) to persuade the consumers to buy products or services, even those which they do not necessarily need. Therefore, in the advertisements we can observe a wide range of persuasive techniques, whether they appear on television, radio, in newspapers, on the street or online display.

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    File URL: http://rmci.ase.ro/no12vol1s/Vol-12_No-1S_Article-36.pdf
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    Bibliographic Info

    Article provided by Faculty of Management, Academy of Economic Studies, Bucharest, Romania in its journal REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT.

    Volume (Year): 12 (2011)
    Issue (Month): 6 (December)
    Pages: 233-238

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    Handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:233-238

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    Keywords: communication; advertising.;

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