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Posibilit??I Neconven?Ionale De Publicitate Pl?Tit? Þn Interiorul ?I Þn Perimetrul Arenei Sportive

Author

Listed:
  • Vlad Rosca

    (Academia de Studii Economice din Bucuresti)

Abstract

Advertising spaces for sponsors are to be found on nearly all stadiums in which sporting contests are being held. Next to the classic advertising panels at the sidelines, there is the possibility of identifying new advertising spaces, less conventional. Each communicational support which the sponsor can use to make his brand identification elements seen or heard is a potential advertising space. This paper aims to identify some of these unconventional spaces and describe them briefly.

Suggested Citation

  • Vlad Rosca, 2012. "Posibilit??I Neconven?Ionale De Publicitate Pl?Tit? Þn Interiorul ?I Þn Perimetrul Arenei Sportive," Marathon, Department of Pshisycal Education and Sport, Academy of Economic Studies, Bucharest, Romania, vol. 4(1), pages 94-100, June.
    • Handle: RePEc:rom:marath:v:4:y:2012:i:1:p:94-100
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    File URL: https://www.marathon.ase.ro/vol-6/1/Rosca.pdf
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