IDEAS home Printed from https://ideas.repec.org/a/rom/marath/v3y2011i2p212-232.html
   My bibliography  Save this article

Influenta Cazurilor De Dopaj Asupra Relatiei Dintre Sponsori Si Echipele De Ciclism

Author

Listed:
  • Vlad ROSCA

    (Academia de Studii Economice din Bucuresti)

Abstract

The help from sponsors is an important issue for the stability of professional cycling teams. An important share of a team’s revenues consists of the money paid by sponsors in exchange of the right to associate their brands with the team. In exchange of their involvment, sponsors expect to develop their image capital. But the relationship with the sponsors can deteriorate if doping cases in the teams are confirmed and made public. In the last decade, the opinion of sponsors was divided between radical organizations and supporting ones. Some sponsors have withdrawn their support as a result of doping cases, while others considered that doping did not have a negative impact on their sponsoring goals, so they continued to help cycling teams. This paper, written as a case study, analyses the possible influences of doping cases upon the relationship between sponsor and cycling teams, combining them with the marketing tools that teams can use if managerial intervention is needed for revolutioning the image.

Suggested Citation

  • Vlad ROSCA, 2011. "Influenta Cazurilor De Dopaj Asupra Relatiei Dintre Sponsori Si Echipele De Ciclism," Marathon, Department of Pshisycal Education and Sport, Academy of Economic Studies, Bucharest, Romania, vol. 3(2), pages 212-232, December.
    • Handle: RePEc:rom:marath:v:3:y:2011:i:2:p:212-232
    as

    Download full text from publisher

    File URL: https://www.marathon.ase.ro/6/Rosca.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:marath:v:3:y:2011:i:2:p:212-232. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jinga Gheorghe (email available below). General contact details of provider: https://edirc.repec.org/data/ccasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.