A Benchmark for Banks’ Strategy in Online Presence – An Innovative Approach Based on Elements of Search Engine Optimization (SEO) and Machine Learning Techniques
AbstractThis paper aims to offer a new decision tool to assist banks in evaluating their efficiency of Internet presence and in planning the IT investments towards gaining better Internet popularity. The methodology used in this paper goes beyond the simple website interface analysis and uses web crawling as a source for collecting website performance data and employed web technologies and servers. The paper complements this technical perspective with a proposed scorecard used to assess the efforts of banks in Internet presence that reflects the banks’ commitment to Internet as a distribution channel. An innovative approach based on Machine Learning Techniques, the K-Nearest Neighbor Algorithm, is proposed by the author to estimate the Internet Popularity that a bank is likely to achieve based on its size and efforts in Internet presence.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Faculty of Management, Academy of Economic Studies, Bucharest, Romania in its journal ECONOMIA seria MANAGEMENT / ECONOMY - MANAGEMENT series.
Volume (Year): 14 (2011)
Issue (Month): 1 (June)
SEO; Internet Website Popularity; banking industry; Machine Learning; K-Nearest Neighbors.;
Find related papers by JEL classification:
- C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
- O33 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ciocoiu Nadia Carmen).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.