The GIS and data solution for advanced business analysis
AbstractThe GIS Business Analyst is a suite of Geographic Information System (GIS)-enabled tools, wizards, and data that provides business professionals with a complete solution for site evaluation, selective customer profiling, and trade area market analysis. Running simple reports, mapping the results, and performing complex probability models are among the capabilities The GIS Business Analyst offers in one affordable desktop analysis solution. Data and analyses produced by The GIS Business Analyst can be shared across departments, reducing redundant research and marketing efforts, speeding analysis of results, and increasing employee efficiency. The GIS Business Analyst is the first suite of tools for unlocking the intelligence of geography, demographic, consumer lifestyle, and business data. It is a valuable asset for business decision making such as analyzing market share and competition, determining new site expansions or reductions, and targeting new customers. The ability to analyze and visualize the geographic component of business data reveals trends, patterns, and opportunities hidden in tabular data. By combining information, such as sales data of the organization, customer information, and competitor locations, with geographic data, such as demographics, territories, or store locations, the GIS Business Analyst helps the user better understand organization market, organization customers, and organization competition. The business intelligence systems bring geographic information systems, marketing analysis tools, and demographic data products together to offer the user powerful ways to compete in today's business strategies.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Faculty of Management, Academy of Economic Studies, Bucharest, Romania in its journal Economia. Seria Management.
Volume (Year): 12 (2009)
Issue (Month): 2 (December)
Geographical Informatic Systems; business analysis;
Find related papers by JEL classification:
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ciocoiu Nadia Carmen).
If references are entirely missing, you can add them using this form.