Differences in the Perception on Artificial Intelligence Depending on Age

In the past decade, smart phones and other smart devices have become part of our life. For most of the activities done by the consumers, there is an application or program which help us improve our lives. On one hand, the use of such intelligent devices has a lot of advantages by increasing the efficiency of the activities done by the consumers. On the other hand, there are also disadvantages such as the access and storage of personal data about the consumer. By knowing and using personal information about the consumers, it is much easier to manipulate their behaviour. The objective of the research presented in this article is to determine the perception of different segments of consumers regarding the use of smart devices and forms of artificial intelligence. By applying the discriminant analysis, we have tested the impact of demographic characteristics such as age, gender and income on the perception on situations in which artificial intelligence is used. The results of the research show that analysed perception is different depending on age, in the sense that the younger generation rather accepts artificial intelligence. For the demographic factors gender and income no significant difference has been observed.