Preparation Of Proposals For The Introduction Of Promising Info-Communication Customer Services In The Representation Of State And Municipal Services In The Rostov Region: Comparative Analysis Of The Best Experience Of The Subjects Of The Russian Federation[Подготовка Предложений По Внедрению Перспективных Инфокоммуникационных Клиентских Сервисов При Предоставлении Государственных И Муниципальных Услуг В Ростовской Области: Компаративный Анализ Передового Опыта Субъектов Российской Федерации]

The article discusses issues related to the introduction of a new concept of interaction between the state and citizens and business on the basis of omnichannel, proactivity of services within the framework of the policy of digital transformation of all spheres of society. Infocommunication client services are becoming a new stage in the development of the provision of state and municipal services. The purpose of the research is to develop proposals for the development of client services in the Rostov region. For this purpose, a comparative analysis of infocommunication services of the leading regions in this matter was carried out: Moscow, St. Petersburg, the Republic of Tatarstan. It is noted that for the development of such services and their distribution, its own regional portal is needed, despite the fact that the services exist separately from the main platform. Proposals for the creation of infocommunication services in the provision of state and municipal services in the Rostov region have been formulated, and the possibility of their integration into existing regional projects is shown.