Consumers of a Special Product Service Within a Changing Business and Social Environment

We consider that around the Consumer gravitate all the problems concerning any provider (supplyer) or distributor. The actual economic and financial world crisis shown, once more, that the firms have to conceive and develop theirs products and services according to the needs, the preferences and the budgets of the potential consumers. The domain of mobile telephony is the the specific production and service aspect addressed in this paper. Despite the crisis effects, this domain continued its expansion in Romania and not only. The communication is a necessity and the facilities, the devices and the revolutionary new IT technologies are essential in these days for many people, among them the Romanian consumers. The study case is based on the experience of a Romanian company, Vegastel (partner of the corporate entity "O", which has realised remarkable economic and financial results, just by the special attention to the requirements, preferences and financial potential of the clients (individuals or firms). The importance of the domain and its continuing improvement and reshaping entail for the firms in the field, including Vegastel, to permanent adapt the offer and take into account the consumers’ feedback, such that to gain profits and to remain sustainable on the market.