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Enhancing the Theory of Planned Behaviour by Incorporating Social Marketing Behavioural Enhancers: A First VS Second Order Confirmatory Factor Analysis Approach

Author

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  • Ayikwa Lutete Christian
  • De Jager Johan W
  • Van Zyl Dion

Abstract

This study investigated the need to extend the TPB model to SMBE variables as suggested by Ayikwa and De Jager (2017) in the quest to better understand sexual behavioural patterns using the Confirmatory Factor Analysis (CFA) approach. The main research question to be answered: "how the TPB and SMBE variables should be structured into a validated CFA model?" Data were carefully collected in South Africa’s Gauteng Province using a disproportionate multi-stage stratified random sampling method to retain 607 respondents. The survey questionnaires distributed consisted of revisited pre-existing instruments. The data were then analysed by CFA model that followed Exploratory Factor Analysis (EFA) to determine the suitability of the sample size. Assessment of the second order extended TPB model confirmed that it is worthwhile to integrate SMBE variables while extending the TPB model in the context of HIV/AIDS related behaviours.

Suggested Citation

  • Ayikwa Lutete Christian & De Jager Johan W & Van Zyl Dion, 2019. "Enhancing the Theory of Planned Behaviour by Incorporating Social Marketing Behavioural Enhancers: A First VS Second Order Confirmatory Factor Analysis Approach," Journal of Economics and Behavioral Studies, AMH International, vol. 11(1), pages 139-151.
    • Handle: RePEc:rnd:arjebs:v:11:y:2019:i:1:p:139-151
    DOI: 10.22610/jebs.v11i1(J).2755
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    References listed on IDEAS

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    1. Richard HERMIDA, 2015. "The problem of allowing correlated errors in structural equation modeling: concerns and considerations," Computational Methods in Social Sciences (CMSS), "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences, vol. 3(1), pages 05-17, June.
    2. Smriti Agarwal & Pedro de Araujo, 2012. "On the association between HIV knowledge and unsafe sexual behaviour in India," International Journal of Development Issues, Emerald Group Publishing Limited, vol. 11(3), pages 227-234, September.
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