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Resale Price Maintenance and Quality Certification

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Author Info
Howard P. Marvel
Stephen McCafferty
Abstract

Resale price maintenance (RPM) has been applied to a number of products that do not seem to require tangible presale dealer services. This article explains why RPM might exist in these instances. We show that RPM will be adopted when a manufacturer wishes to "purchase" quality or style certification from reputable dealers. We demonstrate that manufacturers will desire to adopt RPM even when they are permitted to shape the set of stores handling their products through refusals to deal. Although we do not claim that this is the only explanation of RPM, we nevertheless believe that our explanation has wide applicability.

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File URL: http://links.jstor.org/sici?sici=0741-6261%28198423%2915%3A3%3C346%3ARPMAQC%3E2.0.CO%3B2-P&origin=repec
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Publisher Info
Article provided by The RAND Corporation in its journal RAND Journal of Economics.

Volume (Year): 15 (1984)
Issue (Month): 3 (Autumn)
Pages: 346-359
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:rje:randje:v:15:y:1984:i:autumn:p:346-359

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  1. Howard Marvel & James Peck, 2000. "Vertical Control, Retail Inventories & Product Variety," Working Papers 00-09, Ohio State University, Department of Economics. [Downloadable!]
  2. Canoy, Marcel & van der Ploeg, Frederick & van Ours, Jan C, 2005. "The Economics of Books," CEPR Discussion Papers 4892, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
    Other versions:
  3. Sofronis Clerides & Paris Nearchou & Panos Pashardes, 2004. "Intermediaries as Quality Assessors in Markets with Asymmetric," University of Cyprus Working Papers in Economics 3-2004, University of Cyprus Department of Economics. [Downloadable!]
  4. Yossef Spiegel & Yaron Yehezkel, 2000. "Price and Non-Price Restraints When Retailers are Vertically Differentiated," Econometric Society World Congress 2000 Contributed Papers 1670, Econometric Society. [Downloadable!]
  5. Salvatore Piccolo & David Martimort, 2003. "Resale Price Maintenance under Asymmetric Information," CSEF Working Papers 107, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, revised 01 Jun 2005. [Downloadable!]
    Other versions:
  6. William Comanor & Patrick Rey, 2000. "Vertical Restraints and the Market Power of Large Distributors," Review of Industrial Organization, Springer, vol. 17(2), pages 135-153, September. [Downloadable!] (restricted)
  7. Philip Jones & John Hudson, 1998. "The role of political parties: An analysis based on transaction costs," Public Choice, Springer, vol. 94(1), pages 175-189, January. [Downloadable!] (restricted)
    Other versions:
  8. Hamilton, Stephen F. & Innes, Robert, 2006. "Vertical Restraints and Horizontal Control," 2006 Annual meeting, July 23-26, Long Beach, CA 21424, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
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  9. Hao Wang, 2005. "Retailer Heterogeneity, Intra-Brand Competition and Social Welfare," Journal of Industry, Competition and Trade, Springer, vol. 5(2), pages 87-97, June. [Downloadable!] (restricted)
  10. Frank Mathewson & Ralph Winter, 1998. "The Law and Economics of Resale Price Maintenance," Review of Industrial Organization, Springer, vol. 13(1), pages 57-84, April. [Downloadable!] (restricted)
  11. Uwe Dulleck & Rudolf Kerschbamer, 2005. "Price discrimination via the choice of distribution channels," Economics working papers 2005-08, Department of Economics, Johannes Kepler University Linz, Austria. [Downloadable!]
  12. Uwe Dulleck & Rudolf Kerschbamer, 2005. "Experts vs. discounters: consumer free riding and experts withholding advice in markets for credence goods," Economics working papers 2005-09, Department of Economics, Johannes Kepler University Linz, Austria. [Downloadable!]
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  13. Dulleck, Uwe & Kerschbamer, Rudolf, 2005. "Experts vs Discounters: Competition and Market Unravelling When Consumers Do Not Know What they Need," CEPR Discussion Papers 5242, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
  14. Frederick van der Ploeg, 2004. "Beyond the Dogma of the Fixed Book Price Agreement," Journal of Cultural Economics, Springer, vol. 28(1), pages 1-20, February. [Downloadable!] (restricted)
    Other versions:
  15. Josef Windsperger, 2002. "The Structure of Ownership Rights in Franchising: An Incomplete Contracting View," European Journal of Law and Economics, Springer, vol. 13(2), pages 129-142, March. [Downloadable!] (restricted)
  16. Oystein Foros & Hans Jarle Kind & Greg Shaffer, 2007. "Resale Price Maintenance and Restrictions on Dominant Firm and Industry-Wide Adoption," CESifo Working Paper Series CESifo Working Paper No. , CESifo Group Munich. [Downloadable!]
  17. Martin Peitz & Paolo G. Garella, 1999. "- Intermediation Can Replace Certification," Working Papers. Serie AD 1999-04, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie). [Downloadable!]
    Other versions:
  18. Lawrence J. White, 2008. "The Role of Competition Policy in the Promotion of Economic Growth," Working Papers 08-19, New York University, Leonard N. Stern School of Business, Department of Economics. [Downloadable!]
  19. Clerides, Sofronis & Nearchou, Paris & Pashardes, Panos, 2005. "Intermediaries as Bundlers, Traders and Quality Assessors: The Case of UK Tour Operators," CEPR Discussion Papers 5038, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
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