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Romanian Tourism Marketing Researches

Author

Listed:
  • Jelev, Viorica

    (“Spiru Haret” University, Economic Sciences Faculty)

Abstract

In sustainable development, tourism plays a vital role, with a high contribution in Romania’s economic recovery and relaunching. Raising the touristic product from the established values to those corresponding to the standards and preferences of the foreign tourists involves initiating and promoting actions that include, on one hand, the progress of the processes of education and training of a mentality appropriate to the current type of development, and on the other hand, emphasizing sustainable development in regions of touristic reception. Based on these considerations, this paper aims to determine how the touristic products must be designed, from the point of view of marketing, to comply with the sustainability principles. To this end, we analyzed a research on consumption of touristic services in Romania, realized by INSOMAR, but also an analysis of the Romanian tourism seen by foreigners.

Suggested Citation

  • Jelev, Viorica, 2016. "Romanian Tourism Marketing Researches," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 16(3), pages 53-67.
    • Handle: RePEc:ris:sphecs:0249
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    File URL: http://anale.spiruharet.ro/index.php/economics/article/view/1634/pdf
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    More about this item

    Keywords

    sustainable development; country brand; touristic product; research; foreign tourist; touristic circuit;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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