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Determinants of residents’ support for Tourism development-A Pilot Study

Author

Listed:
  • Khan, Zaibunnisa

    (Management Sciences Department Bahria University Karachi Campus)

  • Khan, Mubashir Ali

    (Management Sciences Department Bahria University Karachi Campus)

Abstract

This pilot study aims to test the reliability and validity of the survey instrument designed to find out the determinants of residents’ support for tourism. Since the study uses an adapted questionnaire the need to assess the reliability and validity appears to be desirable. The questionnaire was distributed to altogether 70 residents of Hunza Valley. Initially,the content and face validity was authenticated by field experts,and later on,the internal construct validity was calculated through various measures. Hence,inter-item correlation shows that all the variables are correlated to each other at a significant level. Secondly, construct validity results show that all the constructs used by the study are reliable and met the level of acceptability. Therefore, the results validatethat the modified instrument is valid and reliable in the context of the social lab selected i.e. residents of Hunza Valley,and a full large scale study can be carried out using this instrument

Suggested Citation

  • Khan, Zaibunnisa & Khan, Mubashir Ali, 2020. "Determinants of residents’ support for Tourism development-A Pilot Study," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(2), pages 1-19, July-Dece.
    • Handle: RePEc:ris:ibajmb:0072
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    File URL: http://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/view/447/202
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    Cited by:

    1. Khan Zaibunnisa & Masood Fazeelat & Khan Mubashir Ali, 2021. "Tourism Impact Dimensions, Residents’ Quality of Life and Support for Tourism in Hunza Valley, Pakistan," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 11(2), pages 195-209, December.

    More about this item

    Keywords

    tourism impact; tourism impact dimensions; residents’ support for tourism; reliability; and validity;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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