The Effect of Personality, Conspicuous Consumption, and Internet Addiction on Compulsive Buying (Kişiliğin, Gösterişçi Tüketimin ve İnternet Bağımlılığının Kompulsif Satın Alma Üzerindeki Etkisi)

The constant change in consumption habits and the irrationality of purchasing decisions cause the emergence of different consumption styles. Compulsive buying behavior, which occurs as a result of a chronically repetitive and irrepressible urge to purchase, is one of these different consumption styles. The main purpose of this study is to examine the effects of personality, conspicuous consumption, and internet addiction on compulsive buying behavior. Data were collected from 839 participants living in Istanbul by survey method. As a result of the structural equation model analysis, it was seen that personality, conspicuous consumption, and internet addiction had significant effects on individuals’ compulsive buying tendency. There was a positive relationship between extraversion and neuroticism personality types and compulsive buying tendency, and a negative relationship with openness to experiences personality type. It was determined that there was a significant and positive relationship between the variables of loss of control and negativity in social relations and compulsive buying tendency. In addition, it was revealed that the compulsive buying tendencies of the participants differed in terms of demographic variables such as age, gender, income level, education level, and the number of credit cards used.