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Examination of Public Service Announcements in Turkey Through Content Analysis Method

Author

Listed:
  • Yetkin Özbük, Meltem

    (Akdeniz University)

  • Öz, Yağmur

    (Akdeniz University)

Abstract

In everyday life, public service announcements are often encountered, criticized, or found to be useful. While the effects of public service announcements are frequently discussed, there is not a detailed study of their content. The purpose of this study is to systematically classify public service announcements and reveal the characteristics of public service announcements by conducting content analysis method for 375 public service announcements published in Turkey between 2012-2016. In the related literature, it has been observed that different features of public service announcements are collected under certain categories and an answer has been searched under these categories for 12 different research questions. This study will lead to future work on this subject in terms of being the first study to examine public service announcements in Turkey through content analysis method and presenting a holistic framework to examine public service announcements.

Suggested Citation

  • Yetkin Özbük, Meltem & Öz, Yağmur, 2017. "Examination of Public Service Announcements in Turkey Through Content Analysis Method," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(3), pages 575-589, July.
    • Handle: RePEc:ris:buecrj:0289
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    More about this item

    Keywords

    Public Service Announcements; Turkey; Content Analysis; Communication; Sensation-Seeking;
    All these keywords.

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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