IDEAS home Printed from https://ideas.repec.org/a/ris/asbure/0167.html
   My bibliography  Save this article

Bank Selection Influencing Factors: A Study on Customer Preferences with Reference to Rajshahi City

Author

Listed:
  • Siddique, Md. Nur-E-Alam

    (ASAUB)

Abstract

This study analyses the factors considered important by customer in selection a private commercial bank and nationalized commercial bank in Bangladesh. It is based on a survey of 600 customers of private commercial banks (PCBs) and nationalized commercial banks (NCBs) located in the city of Rajshahi in Bangladesh. This study relied on 30 selection factors extracted from relevant literature, personal experience, and interviews with the some bank officials and customers. The findings reveal that the most important factors influencing customers for selecting a private commercial bank are effective and efficient customer services, speed and quality services; image of the bank, online banking, and well management. On the other hand, the most important factors for choosing a nationalized commercial bank are low interest rate on loan, convenient branch location, safe investment (accountability of the govt.), variety of services offered and low eservice charges. Findings also suggest that there are some of significant statistical differences between responses of PCB and NCB customers related to factors considered important in selection a bank.

Suggested Citation

  • Siddique, Md. Nur-E-Alam, 2012. "Bank Selection Influencing Factors: A Study on Customer Preferences with Reference to Rajshahi City," Asian Business Review, Asian Business Consortium, vol. 1(1), pages 80-87.
    • Handle: RePEc:ris:asbure:0167
    as

    Download full text from publisher

    File URL: https://abc.us.org/ojs/index.php/abr/article/view/147
    File Function: Full text
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mahiswaran Selvanathan & Dineswary Nadarajan & Amelia Farzana Mohd Zamri & Subaashnii Suppramaniam & Ahmad Muzammir Muhammad, 2018. "An Exploratory Study on Customers’ Selection in Choosing Islamic Banking," International Business Research, Canadian Center of Science and Education, vol. 11(5), pages 42-49, May.

    More about this item

    Keywords

    Bank Selection; Influencing Factor; Customer Preferences; Rajshahi City;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:asbure:0167. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alim Al Ayub Ahmed (email available below). General contact details of provider: https://abc.us.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.