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Employing Search Engine Optimization Techniques in Online News Articles

Author

Listed:
  • Dimitrios Giomelakis
  • Andreas Veglis

Abstract

Internet technologies have changed basic journalistic work processes and brought about new modes of producing and consuming news content. As long as major search engines continue to drive a great deal of traffic to news Web sites or remain the primary entry point for many of them, factors such as visibility and high ranking on search engines results pages remain crucially important. This paper examines the issue of Search Engine Optimization (SEO) and its implementation on online journalism. According to research (Richmond, 2008), SEO has a significant impact on this field and its knowledge can be a useful tool for journalists whose work appears online. The principal purpose of this article is to outline a framework of suggested practices that can make journalistic work and Internet journalism generally, more effective and contemporary.

Suggested Citation

  • Dimitrios Giomelakis & Andreas Veglis, 2015. "Employing Search Engine Optimization Techniques in Online News Articles," Studies in Media and Communication, Redfame publishing, vol. 3(1), pages 22-33, June.
    • Handle: RePEc:rfa:smcjnl:v:3:y:2015:i:1:p:22-33
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    File URL: http://redfame.com/journal/index.php/smc/article/view/683
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    Citations

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    Cited by:

    1. Minos-Athanasios Karyotakis & Evangelos Lamprou & Matina Kiourexidou & Nikos Antonopoulos, 2019. "SEO Practices: A Study about the Way News Websites Allow the Users to Comment on Their News Articles," Future Internet, MDPI, vol. 11(9), pages 1-13, August.
    2. Dimitrios Giomelakis & Christina Karypidou & Andreas Veglis, 2019. "SEO inside Newsrooms: Reports from the Field," Future Internet, MDPI, vol. 11(12), pages 1-15, December.

    More about this item

    Keywords

    search engine optimization; SEO; search engines; online journalism; news websites; search; news articles;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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