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Influence of Radio Broadcasting on Political Participation among People of South-South Nigeria

Author

Listed:
  • Edeinmene Arede
  • Majority Oji

Abstract

The impact of radio broadcasting on political participation in Nigeria's South-South Zone is investigated in this study. The importance of radio in political participation has been proven by scholars. Thus, this study builds on the success of radio in this area to ascertain if the same result can be replicated in South-South, Nigeria. The study is anchored on a cross-sectional research design and surveyed 400 respondents. Descriptive statistics such as mean and standard deviation and Pearson Product Moment Correlation (PPMC) inferential statistics were deployed to test stated hypotheses. In an r{376}0.878;p=0.000 findings, the study reaffirmed the position of scholars on the subject of investigation, indicating that South-South peoples’ behaviour towards political activities is strongly affected by radio broadcast. The study recommends that more effort is needed to ensure the information on the radio is knocked together to positively influence the behaviour of people and their thought on election processes in Nigeria.

Suggested Citation

  • Edeinmene Arede & Majority Oji, 2022. "Influence of Radio Broadcasting on Political Participation among People of South-South Nigeria," Studies in Media and Communication, Redfame publishing, vol. 10(2), pages 25-38, December.
    • Handle: RePEc:rfa:smcjnl:v:10:y:2022:i:2:p:25-38
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    References listed on IDEAS

    as
    1. repec:hal:spmain:info:hdl:2441/26lctatf2u813of8nkn7j2230h is not listed on IDEAS
    2. Ruben Durante & Emilio Gutierrez, 2014. "Political Advertising and Voting Intention: Evidence from Exogenous Variation in Ads Viewership," Working Papers hal-03460274, HAL.
    3. Catherine Ragasa & Diston Mzungu & Kenan Kalagho & Cynthia Kazembe, 2021. "Impact of interactive radio programming on agricultural technology adoption and crop diversification in Malawi," Journal of Development Effectiveness, Taylor & Francis Journals, vol. 13(2), pages 204-223, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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