IDEAS home Printed from https://ideas.repec.org/a/rfa/smcjnl/v10y2022i2p145-154.html
   My bibliography  Save this article

The Structures of Visual Components on a Print Advertisement: A Case on Multimodal Analysis

Author

Listed:
  • Herman Herman
  • Sulistyani Sulistyani
  • Magdalena Ngongo
  • Endang Fatmawati
  • Nanda Saputra

Abstract

The goal of this study is to undertake a multimodal analysis of a print advertisement for the Samsung Galaxy S5. According to Cheong (2004), the  general structure of print advertisements is as follows- Capture^Focus^Justification. This structure encompasses both the verbal and visual aspects of advertising. The goal of this study is to describe the structure of multimodal analysis observed in a print advertisement for the Samsung Galaxy S5. To achieve the research's goal, descriptive qualitative research was used. The information, which is a print advertisement, was gathered via Google image results. As a result, some data analysis procedures include searching for and printing the Samsung Galaxy S5 print advertisement from a google image result, reading the text and attempting to analyze the advertisement, classifying and analyzing the data (advertisement) according to the verbal and visual components as presented by Cheong (2004), and finally drawing a conclusion. Finally, the researchers discovered that the structure of verbal (Announcement, Enhancer, Emblem, Tag, Cal-and-visit information) and visual (Lead, Display, and Emblem) components are included in the advertisement.

Suggested Citation

  • Herman Herman & Sulistyani Sulistyani & Magdalena Ngongo & Endang Fatmawati & Nanda Saputra, 2022. "The Structures of Visual Components on a Print Advertisement: A Case on Multimodal Analysis," Studies in Media and Communication, Redfame publishing, vol. 10(2), pages 145-154, December.
    • Handle: RePEc:rfa:smcjnl:v:10:y:2022:i:2:p:145-154
    as

    Download full text from publisher

    File URL: https://redfame.com/journal/index.php/smc/article/download/5717/5874
    Download Restriction: no
    File URL: https://redfame.com/journal/index.php/smc/article/view/5717
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Herman & Ridwin Purba & Nguyen Van Thao & Anita Purba, 2020. "Using Genre-based Approach to Overcome Students’ Difficulties in Writing," Journal of Education and e-Learning Research, Asian Online Journal Publishing Group, vol. 7(4), pages 464-470.
    2. Herman . & Nguyen Van Thao & Naomi Anggraini Purba, 2021. "Investigating Sentence Fragments in Comic Books: A Syntactic Perspective," World Journal of English Language, Sciedu Press, vol. 11(2), pages 139-139, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tutiariani Nasution & Herman Herman & Resmi Resmi & Rosmeri Saragih & Yusniati N. Sabata & Nanda Saputra, 2023. "Character Values in the Oral Tradition of Folk Songs From Dairi," Studies in Media and Communication, Redfame publishing, vol. 11(5), pages 10-17, June.
    2. Dewirahmadanirwati Dewirahmadanirwati & Fatmahwati A & Syamsurizal Syamsurizal & Eka Suryatin & Dewi Juliastuty & Martina Martina & Wahyu Damayanti & Nanda Saputra, 2023. "Implementation of Partnership Principles in Cross-Cultural Communications Amongst Malay, Akit, and Chinese Ethnics," World Journal of English Language, Sciedu Press, vol. 13(3), pages 1-44, April.
    3. Magdalena Ngongo & Nanda Saputra & Lasino Lasino & Akhmedova Mehrinigor Bahodirovna, 2023. "A Systemic Functional Linguistic Analysis of Clauses Relationship in Luke Gospel Text, Janji Baru Using Kupang Malay," Studies in Media and Communication, Redfame publishing, vol. 11(5), pages 33-40, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Magdalena Ngongo & Eltina Maromon & David Loba & Herman ., 2022. "A Systemic Functional Linguistics Analysis of Text Transitivity of Mathew Gospel, New Testament of Kupang Malay," World Journal of English Language, Sciedu Press, vol. 12(5), pages 188-188, June.
    2. Herman . & Nguyen Van Thao & Naomi Anggraini Purba, 2021. "Investigating Sentence Fragments in Comic Books: A Syntactic Perspective," World Journal of English Language, Sciedu Press, vol. 11(2), pages 139-139, September.
    3. Magdalena Ngongo & Nanda Saputra & Lasino Lasino & Akhmedova Mehrinigor Bahodirovna, 2023. "A Systemic Functional Linguistic Analysis of Clauses Relationship in Luke Gospel Text, Janji Baru Using Kupang Malay," Studies in Media and Communication, Redfame publishing, vol. 11(5), pages 33-40, June.
    4. Ridwin Purba & Berlin Sibarani & Sri Minda Murni & Amrin Saragih & Herman ., 2022. "Conserving the Simalungun Language Maintenance through Demographic Community: The Analysis of Taboo Words Across Times," World Journal of English Language, Sciedu Press, vol. 12(1), pages 1-40, December.
    5. Yulian Purnama & Bobur Sobirov & La Ino & Fitriah Handayani & Nabil Al-Awawdeh & Wiena Safitri, 2023. "Neuro-Linguistic Programming as an Instructional Strategy to Enhance Foreign Language Teaching," Studies in Media and Communication, Redfame publishing, vol. 11(5), pages 50-59, June.
    6. Adeela Saleemi & Tahira Batool, 2023. "Impact of Contextual Inferencing Strategies on the Reading Comprehension Skills of University Students," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(1), pages 91-97, March.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:smcjnl:v:10:y:2022:i:2:p:145-154. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.