Trading Area Analysis and the importance of location to Retail CompaniesKeywords: European Standard, energy management, enterprises, strengths and weaknesses
AbstractRetail location is considered to be one of the most important elements in retail marketing strategy, because it is a long-term decision, associated with long-Âterm capital commitment. The selection of retail store locations is one of the most significant decisions in retail marketing, because in store based retailing, good locations are key elements for attracting customers to the outlets and sometimes can even compensate for a mediocre retail strategy mix. A good location therefore can lead to strong competitive advantages, because location is considered one of the elements of the retail marketing mix that is â€œuniqueâ€ and thus cannot be imitated by competitors.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Romanian Distribution Committee in its journal Romanian Distribution Committee Magazine Volume 1 Issue 2.
Volume (Year): 1 (2010)
Issue (Month): 2 (June)
Contact details of provider:
Web page: http://www.distribution-magazine.eu
location; strategy; retail; marketing mix; trading area;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.