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Las cookies como instrumento para la monitorización del usuario en la Red: la publicidad personalizada

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  • López Jiménez, David

Abstract

En Internet acontecen prácticas publicitarias que,pasando desapercibidas para el usuario, pueden vulnerar su privacidad. Una de ellas es el recurso, por parte de numerosas empresas que operan en la Red, a técnicas susceptibles de monitorizar la actuación del usuario como las cookies. Éstas últimas pueden tener diversas utilidades, entre las que destaca la posibilidad de remitir anuncios comerciales electrónicos personalizados a los gustos y preferencias de quienes los visualizan.

Suggested Citation

  • López Jiménez, David, 2011. "Las cookies como instrumento para la monitorización del usuario en la Red: la publicidad personalizada," Revista de Ciencias Económicas, Instituto de Investigaciones en Ciencias Económicas, Universidad de Costa Rica, vol. 29(2), December.
    • Handle: RePEc:rce:rvceco:7018
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    File URL: https://revistas.ucr.ac.cr/index.php/economicas/article/view/7018
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