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The Degree In Which The Extent Of The Emotional Commitment Is Reflected In The Way Of Expressing The Intention To Continue The Relation With The Organization

Author

Listed:
  • Cristina Neagoe

    (Romanian American University)

  • Nicoleta Rossela Dumitru

    (Romanian American University)

Abstract

The emotional commitment is a relatively new concept. The organizations do not already have all the answers regarding the manner in which the mechanism operates. In these conditions, I have considered as necessary a deepening of the conceptual and methodological specter in this field. The purpose and objectives of the research have been achieved. Also, it must be stated that a series of unintended information has been acquired. The results of the multiple carried out analyses lead to valuable conclusions regarding the extent of the emotional commitment and the means in which it reflects on the intention to continue the relation with the organization and also, they provide a real decisional support with the purpose of improving the relations with the ensured parties, while creating a strong foundation for declaring the “commitment” as integral part of the loyalty strategy. One of the research’s most valuable conclusions is proving that the emotional commitment is a critical factor in developing long-lasting and mutually advantageous relations with the clients.

Suggested Citation

  • Cristina Neagoe & Nicoleta Rossela Dumitru, 2013. "The Degree In Which The Extent Of The Emotional Commitment Is Reflected In The Way Of Expressing The Intention To Continue The Relation With The Organization," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 35-45, September.
    • Handle: RePEc:rau:journl:v:8:y:2013:i:3.1:p:35-45
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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/FA13S/REBE-FA13S-A4.pdf
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    References listed on IDEAS

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    1. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.
    2. Oana Preda & Costel Negricea, 2007. "The retail market around the world," Romanian Economic Business Review, Romanian-American University, vol. 2(3), pages 13-24, September.
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    Cited by:

    1. DRAGAN Cristina, 2015. "Research On Identifying The Extent In Which Attachment And Communication Has An Impact On Satisfaction," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(4), pages 37-51.

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