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Using Oracle Business Intelligence To Analyze Company Results And Create Strategies

Author

Listed:
  • Dragos-Paul Pop

    (Romanian American-University, Bucharest)

  • Alexe Cristina-Loredana

    (Romanian-American University, Bucharest)

Abstract

Business Intelligence can be defined as the ability of an organization to collect, manage and organize data. This process brings in a large amount of data that can help develop new business opportunities. Identifying these opportunities and implementing efficient strategies can bring a competitive advantage on the market on the long term. In this article we will be analyzing the financial results over a 3 year period for a corporation that has 3 companies under its wing and the management strategy this corporation employed to raise their financial results.

Suggested Citation

  • Dragos-Paul Pop & Alexe Cristina-Loredana, 2013. "Using Oracle Business Intelligence To Analyze Company Results And Create Strategies," Romanian Economic Business Review, Romanian-American University, vol. 7(1), pages 117-128, May.
    • Handle: RePEc:rau:journl:v:7:y:2013:i:1:p:117-128
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    File URL: http://www.rebe.rau.ro/RePEc/rau/jisomg/SU13/JISOM-SU13-A12.pdf
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    Citations

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    Cited by:

    1. Martin Daniel Ackermann, 2016. "Re-evaluating the Definition of Intelligence in Business Intelligence ," GATR Journals jmmr115, Global Academy of Training and Research (GATR) Enterprise.

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