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The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -

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Author Info

  • Tudor Edu

    ()
    (Romanian American University in Bucharest)

  • Costel Iliuţă Negricea

    ()
    (Romanian American University in Bucharest)

Abstract

The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.The present marketing research was performed using 7 categories of information sources: specialised publications in marketing; specialised publications in economics; information provided by specialised institutions in consultancy and marketing research; information provided by individual marketing specialists;information provided by advertising agencies; information provided by the economic sections of the daily newspapers; job web sites.

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File URL: http://www.rebe.rau.ro/RePEc/rau/journl/FA11/REBE-FA11-A3.pdf
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Bibliographic Info

Article provided by Romanian-American University in its journal Romanian Economic and Business Review.

Volume (Year): 6 (2011)
Issue (Month): 3 (September)
Pages: 34-48

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Handle: RePEc:rau:journl:v:6:y:2011:i:3:p:34-48

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Related research

Keywords: marketing needs; Romanian companies; secondary data;

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