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Innovation – A Way Of Increasing Small And Medium- Sized Tourism Enterprises Competitiveness

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Author Info

  • DHolban (Oncioiu) Ionica

    (PhD student at Alexandru Ioan Cuza University)

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    Abstract

    The tourism phenomenon and the diversification of its forms have multiple consequences on the natural environment, the society and the economy. On the other hand, Small and medium-sized enterprises (SMEs) competitiveness affects the competitive position of the economy as a whole. Innovation in tourism is associated with novelty of the marketing methods for obtain a favorable impact on consumers, creativity for creating a new tourism services according with the request at the market, performance for necessary in order to resist in a growing competition. Those key elements bring an improvement to the tourism services and are based on the efforts to adding value according to the consumers’ perspective. Competitive strength of a SMTEs lies in competitive advantages and distinctive competencies that we possess in relation to other competitors. The paper focuses on the questions: What could be the contribution of SMTEs to the development and competitiveness of tourism destination?

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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/SU10/REBE-SU10-A13.pdf
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    Bibliographic Info

    Article provided by Romanian-American University in its journal Romanian Economic and Business Review.

    Volume (Year): 5 (2010)
    Issue (Month): 2 (June)
    Pages: 156-161

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    Handle: RePEc:rau:journl:v:5:y:2010:i:2:p:156-161

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    Keywords: small and medium enterprises; competitiveness; tourism;

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