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Relationship Banking Marketing And Its Implications On Piraeus Bank

Author

Listed:
  • Oana Preda

    (Romanian American University Author-Name: Emanuela Avram
    Romanian American University Author-Name: Iulia Furdui
    Romanian American University)

Abstract

Transformation of the European Union in accordance with the objectives proposed by the Lisbon strategy in the most competitive and dynamic economy based on knowledge, able to provide jobs, sustainable development and ensuring social cohesion, involves the development of various institutions of personalized relationships with customers aiming for their loyalty. It shapes such relationship marketing which has the main purpose to develop long term relationships with the clients in order to retain them and therefore attract new ones.

Suggested Citation

  • Oana Preda, 2009. "Relationship Banking Marketing And Its Implications On Piraeus Bank," Romanian Economic Business Review, Romanian-American University, vol. 4(2), pages 95-100, June.
    • Handle: RePEc:rau:journl:v:4:y:2009:i:1:p:95-100
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