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Considerations Regarding Romania'S Positioning As A Tourist Destination For Health Tourism

Author

Listed:
  • Florența Larisa ILE

    (Kirițescu Economic College in Bucharest)

  • Silvia Patricia DODU

    (Romanian American University, Bucharest)

  • Rodica Manuela GOGONEA

    (Bucharest University of Economic Studies)

Abstract

The health tourism potential of Romania, through natural therapeutic factors, but also through the medical scientific offer, including innovations in the field of geriatrics, centers and clinics of the major cities offering medical tourism, positions Romania on the map of health tourism destinations in Europe. The offer generated by the balneo-climatic and medical scientific potential is supported by a well-represented accommodation capacity at the national level, which, however, is still undersized from the perspective of hospitality structures with a medical treatment function. At the same time, coastal tourist destinations with impressive accommodation capacity are limited by seasonality and insufficient equipment and facilities for medical treatment and wellness, partly relying exclusively on the appeal of natural healing factors. Also, Romania has a competitive advantage in the anti-aging field that can be developed through better exploitation of authentic products that can be used in the field of health tourism, by expanding the Gerovital treatment network in all spa-climatic resorts.

Suggested Citation

  • Florența Larisa ILE & Silvia Patricia DODU & Rodica Manuela GOGONEA, 2023. "Considerations Regarding Romania'S Positioning As A Tourist Destination For Health Tourism," Romanian Economic Business Review, Romanian-American University, vol. 18(2), pages 31-40, June.
    • Handle: RePEc:rau:journl:v:18:y:2023:i:2:p:31-40
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