The Image Of Sustainable Tourism Products Among Romanian Consumers

Sustainable tourism is a priority at international level resulted from the desire of tourists to purchase quality products, to use touristic services with a lower impact on the environment or to be close to nature. The interest of consumers for sustainable tourism products is reflected in the increasingly varied offer of major tour operators, in how hoteliers choose to adopt environmentally friendly solutions (like water saving, energy efficiency, waste management etc.). Those who offer sustainable tourism products are in permanent contact with their customers and this enables them to be informed about the impact of their visit and to help protect the environment of the destinations visited. Food and culture can be another type of sustainable product with a big impact on tourism in a destination and it is important to promote the purchase of local products found extensively in the region of destination. The purpose of this paper is to analyze the demand for sustainable tourism products among Romanian consumers, who are the consumers of such products and how they see the development of sustainable tourism product in Romania.