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Customer Relationship Management Analyze For On-Line Store

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Author Info

  • Maria Lavinia POPESCU

    ()
    (Faculty of Economics and Business Administration, Babeş-Bolyai University)

  • Gabriela Anca COSTINAŞ

    ()
    (Faculty of Economics and Business Administration, Babeş-Bolyai University)

  • Ioana CĂTINEAN

    ()
    (Techical University of Cluj-Napoca)

Abstract

Over the past years, the online environment has known a fast development and growth world wide proving its efficiency in various areas and becoming more present in everyday life. A smaller percentage of visits come from web directors, these are seen as databases organized by activity domain. Direct visitors are fewer. That is why search engine optimization (SEO) is the most efficient and less expensive way of promoting a web site. Visitors that are looking for a specific product or service are directed towards the sites that suit the best their wants. This paper is trying to offer a concrete image regarding the optimum mix in e-commerce focusing on the strategy used and on the SEO tools, elements which are very important for e-business to generate traffic and build a suitable Customer Relationship Management(CRM).

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File URL: http://www.rebe.rau.ro/RePEc/rau/jisomg/SU09/JISOM-SU09-A20.pdf
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Bibliographic Info

Article provided by Romanian-American University in its journal Journal of Information Systems and Operations Management.

Volume (Year): 3 (2009)
Issue (Month): 1 (July)
Pages: 220-232

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Handle: RePEc:rau:jisomg:v:3:y:2009:i:1:p:220-232

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Related research

Keywords: SEO strategy; CRM; e-commerce; traffic; search engine;

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