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Strategic management in the German brewing industry: Are there still differences between East and West

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  • Matthias Heyder
  • Ludwig Theuvsen
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    Abstract

    Despite the reunification of Germany more than 15 years ago, substantial differences remain between the regions that once comprised the market-driven West and the socialist, centrally planned East. Although today’s Eastern German economy is less competitive than the Western German economy, there are important exceptions to the rule. One exception is the food and beverage industry in which Eastern German companies have gained strong competitive positions. Did they reach this position by mimicking Western German blueprints, or did they go their own way? These questions are addressed in this paper by referring to a large-scale empirical study in the German brewing sector.

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    Bibliographic Info

    Article provided by Rainer Hampp Verlag in its journal Journal for East European Management Studies.

    Volume (Year): 13 (2008)
    Issue (Month): 1 ()
    Pages: 10 - 39

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    Handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2008_01_heyder

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    Related research

    Keywords: brewing industry; Eastern Germany; food industry; strategic management; transformation processes transition;

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