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Understanding CSV: Ein neues Narrativ des Kapitalismus? Zur Geschichte der scheinbaren Emanzipation vom neoliberalen Paradigma Milton Friedmans (Understanding CSV: A New Narrative to Reshape Capitalism?)

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  • Huebscher, Marc C.

Abstract

Der CSV von Porter und Kramer wird in Theorie und Praxis intensiv diskutiert. Am Beispiel der in der Financial Times gefuehrten Diskussion zeigt der Beitrag die sehr unterschiedlichen Auffassungen zum CSV auf. Im zweiten Teil des Beitrags wird der theoretische Kern des CSV auf ein Missverstaendnis der Position von Milton Friedman zurueckgefuehrt. Abschliessend wird der CSV als Narrativ gedeutet, das nicht in der Lage ist, den Kapitalismus zu relegitimieren. (In theory and practice we observe an intensive discussion of the CSV. Based on the contributions regarding the CSV in the Financial Times we summarize different views on the CSV. In the second part of the paper we argue that the theoretical core argument of the CSV is based on a misunderstanding of Milton Friedman. Finally, we describe CSV as a narrative which is not able to relegitimize capitalism.)

Suggested Citation

  • Huebscher, Marc C., 2015. "Understanding CSV: Ein neues Narrativ des Kapitalismus? Zur Geschichte der scheinbaren Emanzipation vom neoliberalen Paradigma Milton Friedmans (Understanding CSV: A New Narrative to Reshape Capitalis," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 16(2), pages 203-218.
    • Handle: RePEc:rai:ethics:doi:10.1688/zfwu-2015-02-huebscher
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    More about this item

    Keywords

    Shared Value; Corporate Social Responsibility; Separation Thesis; Capitalis;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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