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Creating Shared Value: Eine Grundsatzkritik (Creating Shared Value: A Fundamental Critique)

Author

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  • Beschorner, Thomas
  • Hajduk, Thomas

Abstract

Der Beitrag formuliert eine Grundsatzkritik an Michael Porters und Marc Kramers Konzept des „Creating Shared Value“ (CSV). Fuer diesen Zweck wird in einem ersten Schritt die positive und negative Kritik, die seit 2011 am CSV geaeussert worden ist, zusammengefasst. Im Weiteren zeigen die Autoren, dass CSV hinter das Verstaendnis einer modernen Unternehmensverantwortung zurueckfaellt, die insbesondere in einer angemesseneren Verhaeltnisbestimmung von Unternehmen und Gesellschaft liegen muss. Der Beitrag schliesst mit kritischen Anmerkungen zur Rolle der Wissenschaft in der Interaktion mit der Praxis. (This article offers a fundamental critique of Michael Porter’s and Marc Kramer’s “Creating Shared Value” (CSV) concept. First, the authors summarise the positive and negative criticism which CSV has received since 2011. They then show that CSV falls short of a modern understanding of corporate responsibility which is centred on more adequate ideas about the relationship between business and society. The article concludes with critical comments on the role of scholars in their interaction with practitioners.)

Suggested Citation

  • Beschorner, Thomas & Hajduk, Thomas, 2015. "Creating Shared Value: Eine Grundsatzkritik (Creating Shared Value: A Fundamental Critique)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 16(2), pages 219-230.
  • Handle: RePEc:rai:ethics:doi:10.1688/zfwu-2015-02-beschorner
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    Cited by:

    1. Jose Camarena-Martinez & Beatriz Ochoa-Silva & Teodoro Wendlandt-Amezaga, 2016. "Exploring the Origins of Creating Shared Value in the CSR Literature," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(12), pages 1-97, November.

    More about this item

    Keywords

    Creating Shared Value; Corporate Social Responsibility; Business Ethics; Critique;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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