Author
Abstract
[fre] Durant les années 1980, le tissu des supermarchés s'est fortement densifié, notamment en milieu rural, entraînant une importante complexification de la géographie des relations de concurrence. Cette complexification est mal appréhendée dans les études de marché préalables à la création ou à l'agrandissement des grandes surfaces: l'aire de chalandise du magasin n'est évaluée que de façon grossière et l'organisation spatiale de la concurrence n'est que très peu prise en compte. Ici, les questions d'efficacité et d'organisation de la distribution sont aussi des questions d'aménagement du territoire, ces études de marché servant de base de travail aux responsables de grande surface comme aux Commissions Départementales d'Équipement Commercial. [eng] Spatial organization of retailing: the geographical weaknesses of market studies.. During the 1980's, the network of supermarkets became much more dense, particularly in rural areas, involving an increasingly complex geographical pattern of retail competition. This complexity is insufficiently understood in market studies preceding the creation or enlargement of a supermarket Evaluations of customer catchment areas are clearly approximative and do not really take account of the spatial organization of the competition. In these circumstances, retail efficiency and organization problems are spatial management problems too, these market studies serving those responsible for supermarkets as well as 'département committees of retailing infrastructure.
Suggested Citation
Michaël Pouzenc, 1998.
"Implantations et agrandissements de grandes surfaces alimentaires [Les faiblesses géographiques des études de marché],"
Économie rurale, Programme National Persée, vol. 245(1), pages 41-48.
Handle:
RePEc:prs:recoru:ecoru_0013-0559_1998_num_245_1_5014
DOI: 10.3406/ecoru.1998.5014
Note: DOI:10.3406/ecoru.1998.5014
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