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La mercatique est-elle applicable aux entreprises agricoles ?

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  • Louis Lagrange

Abstract

[eng] Marketing is not used by French farms, because of the commercial department giving up in most of them. Nevertheless marketing is essential for ail farms, more numerous every day, which have a indépendant commercial process. [fre] La mercatique, marketing en anglais, n'est pas utilisée par les entreprises agricoles françaises. Ceci est dû à la disparition de la fonction commerciale dans la majorité des exploitations agricoles. Cependant, la mercatique est indispensable pour toutes les entreprises agricoles de plus en plus nombreuses, qui ont une démarche commerciale autonome.

Suggested Citation

  • Louis Lagrange, 1991. "La mercatique est-elle applicable aux entreprises agricoles ?," Économie rurale, Programme National Persée, vol. 206(1), pages 46-51.
    • Handle: RePEc:prs:recoru:ecoru_0013-0559_1991_num_206_1_4238
    DOI: 10.3406/ecoru.1991.4238
    Note: DOI:10.3406/ecoru.1991.4238
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