Continental contre Michelin: les industries pneumatiques allemande et française pendant la guerre et la résistance des structures oligopolistiques traditionnelles
Abstract
[fre] Résumé . Pour une brève période, la Seconde Guerre mondiale a fortement changé les règles et les comportements sur un marché du pneumatique oligopolistique. Elle a offert à la principale entreprise allemande de pneumatiques Continental différentes possibilités d'influencer le rapport de forces dans l'industrie européenne du caoutchouc et du pneumatique à son avantage. Mais, pour ce qui est de ses efforts pour affaiblir la position technologique et économique de Michelin, Continental a échoué. Les raisons n'étaient pas seulement une stratégie victorieuse de défense de la firme française, mais aussi la conviction du management de Continental que tôt ou tard ils seraient à nouveau confrontés à Michelin comme concurrent sur un marché libre et qu'un comportement trop radical handicaperait Continental sur la longue durée. [eng] Abstract . For a short time the Second World War dramatically changed the rules and behaviours in the oligololistic tire market. It opened for the German leading tire company Continental several options, to influence the balances of power in the European Rubber and Tire industry to their own advantage. But as regards the efforts to weaken the technological and economic position of the French tire company Michelin, Continental failed. The reasons not only were the successful strategy of defense, but also the conviction of the Continental management, that sooner or later they would be again confronted with Michelin as competitor in a free market and that to behave too radical would harm Continental in the long run.Download Info
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Article provided by Programme National Persée in its journal Histoire, économie et société.
Volume (Year): 24 (2005)
Issue (Month): 4 ()
Pages: 513-525
Note: DOI:10.3406/hes.2005.2568
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Web page: http://www.persee.fr/web/revues/home/prescript/revue/hes
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