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PageRank Grade Evaluation of Independent Slovenian Restaurant Websites

Author

Listed:
  • Mitja Petelin

    (Slovenian Tourism Students and Young Professionals Association.)

  • Miha Lesjak

    (The University of Primorska, Faculty of Tourism Studies – Turistica, Slovenia)

Abstract

When considering Slovenian independent restaurants, whether they understand the importance of their websites must be determined. A neglected marketing strategy, a restaurant website, in this case, is a path towards disconnection with customers and means lost profits. The authors of this paper decided to perform a simple evaluation of how good their websites are in terms of the PageRank al-i gorithm, which defines search engine page results. Using the PageRank checker, comparison among best gourmet restaurants 2013 of the city of Ljubljana in Slovegnia (according to the ‘In Your Pocket’ city guide) was made. Low grades reveal a lack of investment in the field of search engine optimization.

Suggested Citation

  • Mitja Petelin & Miha Lesjak, 2015. "PageRank Grade Evaluation of Independent Slovenian Restaurant Websites," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 8(2), pages 97-101.
    • Handle: RePEc:prp:jattij:v:8:y:2015:i:2:p:97-101
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