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A Method for Evaluation of Innovations Introduced in Slovenian Tourism: 2010–2012 Period

Author

Listed:
  • Rebeka Tomšic

    (student, University of Primorska, Faculty of Tourism Studies – Turistica)

  • Dejan Križaj

    (University of Primorska, Faculty of Tourism Studies – Turistica)

Abstract

This paper outlines several innovation concepts as the basis for understanding the contextual and methodological processes involved in the research of innovativeness levels in the tourism industry. It examines the possibilities of analysing and introducing innovations in the tourism industry from a national perspective. The paper analyses existing methods used to analyse the level of innovativeness while searching for the efficient and rapid approach to measure the newness and impact levels of introduced innovations. For this purpose, a straightforward method was developed as an upgrade to the existing thorough research approach. The results were used to analyse Slovene tourism innovation in the 2010–2012 period at the national level and to demonstrate the relevance of the proposed method in estimated the innovativeness levels of the introduced innovations.

Suggested Citation

  • Rebeka Tomšic & Dejan Križaj, 2014. "A Method for Evaluation of Innovations Introduced in Slovenian Tourism: 2010–2012 Period," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 7(2), pages 141-151.
    • Handle: RePEc:prp:jattij:v:7:y:2014:i:2:p:141-151
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