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Analytical Marketing ? Trends in Banking Practice

Author

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  • Jiří Ochec

Abstract

This article deals with clients? data processing. It describes analytical methods used for work with customer information in current practice in Czech banking environment and focuses on its further marketing utilization. There have been identified different scopes of company?s CRM program and useful tips for successful use of data marketing analysis.

Suggested Citation

  • Jiří Ochec, 2011. "Analytical Marketing ? Trends in Banking Practice," Ekonomika a Management, Prague University of Economics and Business, vol. 2011(4), pages 37-46.
    • Handle: RePEc:prg:jnleam:v:2011:y:2011:i:4:id:148:p:37-46
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    More about this item

    Keywords

    Analytical Marketing; Customer Relationship Management; Clients Data Mining; Analytický marketing; Řízení vztahů se zákazníky; Vytěžování klientských dat;
    All these keywords.

    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General

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