The Ethics in the Product Marketing
AbstractThe Theory "Due Care" to Customers (design; materials; production; quality control; packaging, labelling and warnings; notification); Attributes of the Product Quality (reliability; service life; maintainability; product safety). Marketing Ethics. Basic Tasks of Product Marketing Ethics. Consumer Protection (the European Union, the Slovak Republic)
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Bibliographic InfoArticle provided by University of Economics, Prague in its journal Ekonomika a Management.
Volume (Year): 2008 (2008)
Issue (Month): 2 ()
Postal: Redakce Ekonomika a management, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3
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