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Fundraising Methods and Tools According to Donors
[Způsoby a nástroje fundraisingu podle donátorů]

Author

Listed:
  • Pavlína Köhler

Abstract

Nonprofit nongovernmental organizations are important areas of the economy. Fundraising is closely related to the activities of NGOs in providing the financial resources for its functioning. The aim of this paper is an overview of possible ways to create a fundraising tool that organizations use, or may use to obtain funds from various donors. The list is processed through the analysis of literary sources, websites and other information sources, and includes two dozen different ways to reach donors from a personal letter, through public subscription, to the lottery. The second sub-objective was to evaluate the use of fundraising methods of three Czech NGOs by analysis of their websites and annual reports. SOS Children's Villages and Civil Society Development Foundation is used primarily by the different instruments in public collections to fundraising, while The Magdaléna, p. b. o. is an organization primarily using grant applications.

Suggested Citation

  • Pavlína Köhler, 2014. "Fundraising Methods and Tools According to Donors [Způsoby a nástroje fundraisingu podle donátorů]," Český finanční a účetní časopis, Prague University of Economics and Business, vol. 2014(2), pages 152-161.
    • Handle: RePEc:prg:jnlcfu:v:2014:y:2014:i:2:id:403:p:152-161
    DOI: 10.18267/j.cfuc.403
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    More about this item

    Keywords

    NGO; Public collection; Individual donators; Nestátní nezisková organizace; Veřejná sbírka; Individuální dárce;
    All these keywords.

    JEL classification:

    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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