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Creation, Dissemination and Reception of Communication Stereotypes in On-line Media
[Kreovanie, šírenie a recepcia komunikačných stereotypov v on-line médiách]

Author

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  • Juraj Rusnák

Abstract

In this paper are analyzed the main trends in the creation and reception of specific communication services operating in on-line media - communication stereotypes as a steady character structures. Interpretative starting point is the thesis that the functioning of communication stereotypes in online media is culturally, socially and mentally conditioned, a result of this function is construct of the sociocultural izoglosis in society, namely the extension of the use of certain communication of meaning, the same way of "reading the text". Particular attention is paid to the functioning of the media presets, comprehensively processed and disseminated templates and effects that use presets in online media raises (also with regard to their use in marketing communication): extensification on-line operation and weakening of user interpretative relation to the text.

Suggested Citation

  • Juraj Rusnák, 2014. "Creation, Dissemination and Reception of Communication Stereotypes in On-line Media [Kreovanie, šírenie a recepcia komunikačných stereotypov v on-line médiách]," Acta Informatica Pragensia, Prague University of Economics and Business, vol. 2014(2), pages 181-191.
    • Handle: RePEc:prg:jnlaip:v:2014:y:2014:i:2:id:46:p:181-191
    DOI: 10.18267/j.aip.46
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