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Social Media: Sustainable Communication Tool on Challenges Faced by Women

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  • Chinyere Linda Agbasiere

    (Madonna University)

Abstract

We examine the challenges faced by women for effective communication on social media. The majority of the data used in this study was primary, and it was gathered in the field using a questionnaire. The questionnaire utilized in this study was a written list of questions that had been carefully designed and selected to gather data. The questions were closed-ended and focused on women's issues and their use of social media. Cronbach alpha was used to test the dataset's validity, consistency, and reliability based on the obtained information. Cronbach's Alpha for all constructs or items was more significant than the minimum acceptable reliability coefficient of 0.5 to 0.9, indicating strong internal consistency. Furthermore, Cronbach's Alpha for all constructs was more than the minimal permissible reliability coefficient, indicating that they were valid and trustworthy and hence suitable for use. We notice that the majority of respondents in this study reported that they had experienced social media harassment. Our findings show, in particular, that the majority of respondents in this study believe that women are usually overlooked when it comes to matters requiring social media opinions. From the preceding, we opined that information, education and communication are empowering tools. It is the challenge of women in leadership to dismantle the obstacles in the women's use of information media. No form of women empowerment will succeed until these challenges are met. JEL Classification: I39

Suggested Citation

  • Chinyere Linda Agbasiere, 2021. "Social Media: Sustainable Communication Tool on Challenges Faced by Women," TraektoriĆ¢ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 7(10), pages 4001-4005, October.
  • Handle: RePEc:pos:journl:75-6
    DOI: 10.22178/pos.75-6
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    More about this item

    Keywords

    social media; women empowerment; communication; gender equity;
    All these keywords.

    JEL classification:

    • I39 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - Other

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