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Bancassurance - Growth Guaranteed in India

Author

Listed:
  • Anisa Jan
  • Hasnan Baber

Abstract

The life insurance industry in India is and has been growing at a rapid rate since opening up of the sector in 2000. The size of the country, an assorted set of people pooled with problems of connectivity in rural areas, makes insurance selling in India a very difficult task. Life insurance companies require vast circulation strength and incredible human resource to come out to such a huge customer base. This delivery will undergo a sea transformation as various insurance companies are trying to bring insurance products into the lives of the common man by making them available at the most critical financial point, the local bank branch, through Bancassurance. Simply put, bancassurance is the method through which insurance products are sold to customers at their local banks.

Suggested Citation

  • Anisa Jan & Hasnan Baber, 2014. "Bancassurance - Growth Guaranteed in India," The Economics and Finance Letters, Conscientia Beam, vol. 1(4), pages 104-113.
    • Handle: RePEc:pkp:teafle:v:1:y:2014:i:4:p:104-113:id:1593
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    File URL: https://archive.conscientiabeam.com/index.php/29/article/view/1593/2208
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    Cited by:

    1. Miguel Angel Latorre Guillem, 2020. "The Customer Orientation Service of Spanish Brokers in the Insurance Industry: The Advisory Service of the Insurance Distribution Channel Bancassurance," Sustainability, MDPI, vol. 12(7), pages 1-22, April.

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